Good for the dog, good for the dog owner, good for the planet.

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An outdated industry

Mass-produced feed stuffed with cheap fillers and artificial additives. Why are we humans so good at demanding fresh, healthy and keyhole labeled food for ourselves, while the feed industry seems to be stuck in the 80s?

Not satisfied with the industry or the food options available on the market, we decided to take matters into our own hands. Together with a team of smart vets, chefs and nutritionists, we created a new and better alternative to the outdated factory feed: Buddy.

Natural ingredients in every dog bowl

Buddy is 100% natural and healthy dog food, with no strings attached. Guaranteed free of grain, sugar, gluten and soy. Full of vitamins, minerals and amino acids.

Because every dog deserves a happier, healthier and longer life. And it should taste good in the meantime. Right?

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For dog owners by dog owners

Buddy is a team of dedicated employees and dogs. We love what we do. As a dog owner, you place high demands on us as a food manufacturer, and you have the right to do so. It's our job to make sure the food your dog eats promotes healthy development.

By offering our food direct-to-consumer (D2C), we are able to constantly use your feedback and ideas to create even better products and services. Together we create a healthier and happier life for our dogs.

We are part of the Petbuddy Group, a group of sustainable brands that make pets happier and healthier.

Meet our office dogs

Buddy round

Buddy

Mood Manager
Dog breed: Pomeranian
Eating: Tasty Duck Bites

Sixten round

Sixteen

Barketing Manager
Dog breed: French Bulldog
Eating: Wild Venison

Hasse round

Hasse

Head of Kennelytics
Dog breed: Toypudel
Eating: Tasty Duck Bites

Gösta round

Gösta

Petfood Technician
Dog breed: Poodle
Eats: Free-Range Duck